Release of Promotional Video “Korean Champion KONEPS, Breaking Limits”
Release of Promotional Video “Korean Champion KONEPS, Breaking Limits”- Collaboration with olympic medalists : Archer Kim Woo-jin, weightlifter Park Hye-jeong and taekwondo athlete Lee Da-Bin- Delivered the message of the Next-Generation KONEPS, operated “in a faster, more accurate and stable manner” through “emotionally engaging and visually intuitive video.”- Launched the“Breaking Limits” online campaign with featured athletes, suppliers and citizens. The Public Procurement Service (PPS) of Korea unveiled a new promotional video titled「Korean Champion KONEPS, Breaking Limits」 on its official YouTube channel on March 31, 2025, to mark the launch of the Next-Generation KONEPS. * http://www.youtube.com/@ppsprno1The video features Korean Olympic medalists, including archer Kim Woo-jin, weightlifter Park Hye-jeong, and taekwondo athlete Lee Da-Bin. Their powerful messages of “record-breaker” and “spirit of challenge” convey the significance of the ‘Next-Generation KONEPS’, which has undergone full-scale overhaul in 22 years, to further develop. The video captures the athletes’ unwavering passion during training, seamlessly aligning them with the values of the new system, which is operated faster, more accurately, and with greater stability :▲ Archery – speed, precision, and concentration▲ Weightlifting – balance, decision, and breakthrough▲ Taekwondo – integrity, dynamism, and “K-Brand”Administrator Lim said, "This promotional video departs from traditional, logical and explanatory narratives. Instead, it is designed to help the public intuitively understand and emotionally connect with the significance of the all-new KONEPS“ He added, “Just as every moment in sports is a process of pushing beyond limits to break records and achieve victory, the Next-Generation KONEPS also aims to go beyond the limitations of the previous system and emerge as a new, and more advanced platform that better serves both the public and businesses.”Meanwhile, PPS will launch an online campaign under the same slogan, “Breaking Limits.” Administrator Lim will lead the campaign as its fist runner, followed by weightlifter Hye-jeong Park and other featured athletes, suppliers, and citizens. They will write down their personal goals and share them on social media. Through this campaign, PPS seeks to deliver a message of its unwavering passion, relentless innovation and the willingness to overcome limits - even under difficult conditions – while contributing to the recovery of the people’s livelihoods.Last year, PPS unveiled a promotional video titled "K-Procurement : The Next Stage" themed about Ballet. This video won four major awards, including 17th Korea Digital Content Award and the Korea Social Media Award, redefining public sector promotion. This collaborative video featuring Korean national athletes builds on the success of the previous promotional video, reflecting PPS’s commitment to continuing emotionally appealing and refined policy communication centered on the public and businesses. [붙임] ‘대한민국 국가대표 나라장터’ 영상 주요 장면